Monday, August 17, 2009

Book Reviews: The X and Y of Buy

The X and Y of Buy written by Elizabeth Pace looks at the psychological and anatomical differences between men and women, and why it is important to market, and sell differently to each gender. According to Pace, men and women were created differently, for different purposes. Men are not better, and women aren’t better, but they are very different. According to The X and Y of Buy, Men and woman are as genetically different as two animals of the same species can be, while still being of the same species.
While Pace does express that men and women aren’t any better than each other, she does seem to be a little sexist. She obviously comes from a woman’s point of view, but she doesn’t always seem to see things from a male’s perspective.
It is full of good information on what makes men and women different. One of the main differences between men and women, is that men developed skills to be hunters, while women developed skills for childcare. This is why newborn girls prefer looking at faces, and newborn boys prefer looking at objects; Women are more relational.
In light of this, The X and Y of Buy is a very informative read, and I would recommend it to anyone who even wants to learn about gender differences.

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